Interpreting the brief (Canon)

New Brief


 My next brief after the NHS campaign is for Canon cameras and their journey campaign, were I need to design a print product or write a sponsored review for canon. My first project is to analyze pre-existing posters and magazines by Canon, afterwards I need to create a flat plan and mock-up of my product whilst considering layout, the subject and tagline as well as the theme of journey. I must analyze what works and doesn't work about my flat plan and concept and improve said elements. The landmarks I want to take photos of can only be accessed via a vehicle. 

Canon.inc is a Japanese company located Ota, Tokyo, they specialize in optical technology such as cameras, medical devices and printers. The company was founded in 1933 by Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda under the name “Precision Optical Instruments Laboratory”.

 In 1936 the “Kwanon” (Japan's first 35mm focal-plane-shutter camera) camera prototype was developed which they would continue to innovate on over the next 20 years. Shortly after the Kwanon’s development, the company would be renamed to Canon. Canon became a symbol of Japanese technology during the 60’s which perpetuated the idea of Japan being more technologically advanced than other parts of the world.

My idea for a Canon poster is to show local landmarks in the lens of a Canon camera, landmarks I would like to include in my poster are the Winter Gardens and Penshaw Monument. For my magazine cover I want to emulate the style and structure of some real Canon/camera magazine covers, which typically feature landmarks/tourist destinations, bold and colorful text as titles or straplines and many cover lines that advertise what is in the issue.

Difficulties I could face during this project are inconvenient weather conditions, difficult time management and the distance between my house and the landmarks I want to photograph could mean That I need to travel via car or bus.






Comments

Post a Comment

Popular posts from this blog

Production: Skills Development (Health)

Image
  Shots  https://youtu.be/DulNxPLSFmA This project was a video in which we used different shot types and labelled them in order to learn how we could use said shot types in future projects. For this project we used a Cannon camera, a tripod attached to a dolly and our SD cards. The first issue we encountered during production was how we used our SD cards; we had the footage for different shots on two separate cards which made uploading and sharing the footage more difficult. When it came to editing the video in Premier pro, I accidentally deleted my footage on multiple occasions and had to recreate my video multiple times. While working on this project I learned to not use multiple SD cards on a single project as well as how to edit footage in Premier pro (primarily how to use cross dissolve transitions and add text on top of footage). Western Shootout This project was to attempt to recreate a western shootout from an old western movie. We shot the footage outside using a trip...
Read more

Project Rationale (Canon)

Image
  Canon Pitch Presentation This is a pitch for my Canon project based around the concept of a “journey” which includes a poster, magazine cover and editorial promoting Canon products. My target demographic for this project are people between the ages of 16 and 26 who have used Canon products previously and defines a “Journey” as a adventure or trip to another place. With my audience in mind I have designed a poster concept and a magazine cover promoting Canon products. Canon Canon.inc is a Japanese company located Ota, Tokyo, they specialize in optical technology such as cameras, medical devices and printers. The company was founded in 1933 by Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda under the name “Precision Optical Instruments Laboratory”.  In 1936 the “Kwanon” (Japan's first 35mm focal-plane-shutter camera) camera prototype was developed which they would continue to innovate on over the next 20 years. Shortly after the Kwanon’s development, the company w...
Read more

Investigation and Analysis (Canon)

Image
  Researching the Client Canon.inc is a Japanese company located Ota, Tokyo, they specialize in optical technology such as cameras, medical devices and printers. The company was founded in 1933 by Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda under the name “Precision Optical Instruments Laboratory”.  In 1936 the “Kwanon” (Japan's first 35mm focal-plane-shutter camera) camera prototype was developed which they would continue to innovate on over the next 20 years. Shortly after the Kwanon’s development, the company would be renamed to Canon. Canon became a symbol of Japanese technology during the 60’s which perpetuated the idea of Japan being more technologically advanced than other parts of the world. The original name of the company was Seikikōgaku kenkyūsho, however after the creation of the Kwanon, the company would rename to Kwanon which would be changed yet again in 1947 to Canon which is similar to a term in Buddhism.  As of 2023 the company crea...
Read more