Investigation and Analysis (Health)
Client Research The National Health Service was founded in July 1948 and provides free healthcare to legal British citizens. The NHS is funded by the British government and is structured like a board with the higher ups informing important decisions and changes to the workplace. The NHS 's goal is to treat and prevent serious health issues in everyday citizens, which is why they invest in large multimedia marketing campaigns like "Change4Life " and "Better Health" in order to prevent rising obesity rates in children to young adults. The NHS use children as their main demographic to prevent health issues from an earlier age and to reduce future appointments. Change4Life was a previous campaign by the NHS , the campaign was targeted to young children from the ages of 5 to 11 and the goal was to reduce rates of childhood obesity and encourage children to be more physically active. The ...