Interpreting the Brief (Health)
My client is the NHS, who aim to create an appealing and inspirational media campaign focusing on the ages of 16-20. The campaign must include a positive message about change weather that be quitting smoking, eating healthier or becoming more physically active. My product must be either a TV advert, Radio advert and a Print product such as a leaflet or poster. For my product I am thinking of creating a radio advert and a poster which encourages healthy eating and physical exercise. I will take inspiration from the better health campaign as it is the most recent NHS campaign and serves as a good template to what I want to create for my print product. The NHS 's purpose is to prevent health issues in everyday citizens, which is why they invest in large multimedia marketing campaigns like " Better Health " and " Change4Life " in order to prevent rising obesity rates in children and older individuals. The NHS use children as their main demographic to prevent health...