A1 Skills Development

 Flat plan for print product I am not using this plan for my poster as the logo takes up the majority of the space with the person (who the audience is supposed to relate to) in the background making the entire poster feel less personal and less focused on its target demographic. I am not using this plan for my poster as it breaks the rule of thirds leaving a large portion of the frame empty with nothing to fill the space. This is a mock-up of what I want my posters to look like using my first plan. The silhouettes in the poster, take up half of the frame which, convey the ad as personnel and targeted towards the target demographic. I used the original slogan from the Better Health campaign as it fits well with the concept for my ads. The posters are about the individual and how making changes to your lifestyle can change your outlook on life, not only inspiring the target audience but also depicting being healthy as something other than extreme sports, which is more appealing to t...

  Pitch Presentation This presentation illustrates my ideas for the NHS Better Health campaign, in order to appeal to the teenager and young adult audience. Client: NHS The NHS or National Health Service was founded by Aneurin Bevan (the UK minister of health from years 1945 to 1951) in July 1948, their goal is to prevent serious health issues in everyday citizens, they have created multiple multi-media campaigns in order to combat rising health related issues in the population such as rising obesity rates and poor mental health. Change4life (a previous NHS campaign) was created to decrease obesity rates in young children from ages 5 to 11 by encouraging healthier diets and physical activities. The current NHS health campaign is Better Health which was created in January 2022 to decrease rates of obesity in people in their late 30s by encouraging physical activities and healthier eating. The NHS is one of the largest employers in the UK, they have employed over 1.5 million p...