Pre-Production: creative elements (Health)

 Flat plan for print product




I am not using this plan for my poster as the logo takes up the majority of the space with the person (who the audience is supposed to relate to) in the background making the entire poster feel less personal and less focused on its target demographic.


I am not using this plan for my poster as it breaks the rule of thirds leaving a large portion of the frame empty with nothing to fill the space.

This is a mock-up of what I want my posters to look like using my first plan.

The silhouettes in the poster, take up half of the frame which, convey the ad as personnel and targeted towards the target demographic. I used the original slogan from the Better Health campaign as it fits well with the concept for my ads. The posters are about the individual and how making changes to your lifestyle can change your outlook on life, not only inspiring the target audience but also depicting being healthy as something other than extreme sports, which is more appealing to the primary demographic. I chose a print ad as one of my products due to my focus group not watching tv adverts, the posters are more visually distinct and eye catching to the average viewer than a tv or YouTube ad. I chose silhouettes as the subject of the poster as they act as a blank slate for the audience to project themselves onto and relate, they also deviate from the typical sports ad which have popular celebrities (which the audience may struggle to relate to) as the primary subject.

The script for my radio advert was written to be in line with the radio adverts which I notice and listen too. Sound effects are used throughout to not only to illustrate the points of the narration, but it also keeps the listeners attention and prevents the ad from feeling like a speech rather than a radio advert.








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